Built by Brokerage Authority Institute

Sales governance for premium brokerages.

PSAL is a high-trust authority platform where broker HR and sales leadership can list employees, submit performance & employment statistics, verify compliance knowledge, and qualify for the BAI Certification Badge.

Verified IdentityKYC-grade employee verification & role confirmation.
Governed StandardsAuthority levels, ethical conduct, continuous education.
Certification BadgeEarn trust with BAI-certified broker status.
Authority-first. Audit-ready.Enterprise Grade

Designed for broker operations: simple submission flows, clean dashboards, and fast exports for internal reporting.

A premium authority platform

Minimalist luxury design, engineered for speed. Everything a broker needs to verify people, submit stats, and earn trusted certification — without clutter.

High trust / Low friction
Broker PortalInternal

HR and Sales Leaders can list employees, upload employment statistics, submit sales data bands, and report compliance knowledge in a clean, structured flow.

HR Managers • Sales Directors
CSV • PDF summary
Public LedgerExternal

Search authorised sales professionals, verify broker affiliation and authority status, and confirm certification standing — with public transparency and brand trust.

Active • Suspended
Junior • Pro • Senior

Broker Portal

List employees, submit sales & employment statistics, assess compliance and AML knowledge, and request the BAI Certification Badge.

Tip: This connects to your database and stores real data.

Public Ledger

Search and verify authorised professionals. All data is stored in your production database.

EmployeeBrokerRoleAuthorityStatusLast UpdateSignals
No employees listed yet. Add your first employee in the Broker Portal above.

Signals are computed from submitted knowledge records (Pass/Fail) and employment status.

BAI Certification Badge

Premium broker certification that signals trust, governance, and leadership. Use it on your website, onboarding pages, and institutional decks.

Certified Broker StatusBAI Authority Badge

Issued after governance verification, evidence review, and periodic audits. A visible trust mark for premium client acquisition.

Badge BenefitsPremium
  • Trust Signal: Instantly differentiates your brokerage
  • Client Confidence: Visible governance for institutional clients
  • Authority Positioning: Stand out in competitive markets
  • Marketing Asset: Use on website, decks, and onboarding